You get lots of people in the door for their first class. Yay! But getting them to come back? That’s another story…You managed to attract people to come to your intro class, or maybe even sign up for a Beginner series. But the enthusiasm of the first class died out quickly, as students started to […]
Men Wanted! (Part 2) Motivating Westie Men to #gettoclass
We asked WCS MEN to tell us what would get them into class. You might be surprised what they had to say! Teachers and promoters: you’re going to love me – be sure to read to the end. It’s global phenomenon: most West Coast Swing scenes in the world struggle to attract men to […]
Men Wanted! How to Market WCS to Men (Part 1)
We asked WCS MEN to tell us what would get them into class. You might be surprised what they had to say! Teachers and promoters: you’re going to love me – be sure to read to the end. It’s global phenomenon: most West Coast Swing scenes in the world struggle to attract men to […]
Evolving Event Standards & Trends
As WCS spreads and grows exponentially worldwide and the dance evolves, the landscape of dance events is changing too. There are more dance activities available on the market now, so in an effort to compete for attention and attendees, events have to be innovative and offer more value. The tried and true formula is still […]
Interview with a Dance Photographer
Dance event photographer, Brad Whelan (famous for his signature BW watermark) gives us the inside scoop on his photography and some hints for dancers to get their best moments captured. CC: Tell us about your photography business? BW: While I’m now based in Australia, I find myself in another country about 75% of the time. […]
Taking Leadership to Grow Your Dance Community
You may or may not be a dance teacher, but you might be someone who people look up to in your local dance community. Someone who rallies the troops, who encourages the newbies, who stays late to help out, who’s full of ideas and desire to build and grow their community so they have more […]